Measuring the Impact of AI SDR Agents
Join Senior QSA Shawn Gray on Wednesday, November 12, 2025, from 10:00AM – 11:00AM PST for the advanced masterclass, Measuring the Impact of AI SDR Agents.
This masterclass is designed for Qualified Admins seeking a holistic methodology for measuring and reporting the true business impact of AI SDR Agents. We'll start by addressing the challenges unique to modern marketing funnels and introduce an actionable ROI framework beyond basic metrics.You'll learn how to break down ROI into several critical streams:
- Attributable ROI: Pipeline lift directly tracked to AI SDR agent activities
- Efficiency ROI: Productivity gains and reduced bottlenecks.
- Transformational ROI: Reshaping the collaboration between marketing and sales.
- Necessity ROI: Adapting to high-velocity engagement.
- Indirect ROI: Brand perception.
By the end of this session, you'll be equipped to build a comprehensive business case and leadership narrative that proves total value of AI SDR Agents.
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