Connecting to Eloqua

Integrating Qualified with Oracle Eloqua empowers your revenue team with real-time insights into your website visitors. The integration pulls contact information directly into the Qualified Visitor 360, allowing you to identify known contacts on your site, create and update records in Eloqua, and give your team the context they need to have more intelligent, impactful conversations.

This guide will walk you through the connection and configuration process.

Prerequisite: preparing your integration user

Before you begin, it's crucial to ensure the Eloqua user account you'll use for the connection has the correct permissions. Please work with your Eloqua administrator to verify the following:

• The user has permission to:

  • Read and write to contacts.

  • Read visitors and contact fields.

  • Write to forms and form data.

• The user is part of the Advanced Users - Marketing security group.

• Your Eloqua instance has first-party cookie support enabled. This is required for Qualified to identify known Eloqua contacts on your website.

Step 1: Connect your Eloqua account

Once you've confirmed the prerequisites, you can establish the connection.

1. In Qualified, navigate to Settings → Integrations → Eloqua → Connection.

2. Click Connect to Eloqua.

3. An Eloqua pop-up window will appear. Follow the prompts to sign in and authorize the connection:

   • Click Login within the pop-up.

   • Enter your Eloqua Company Name exactly as it appears in your Eloqua org.

   • Enter the email and password for your designated Eloqua integration user.

   • Click Sign In.

   • Click Sign In again to approve access for Qualified.

   • Click Accept on the final confirmation screen.

Step 2: Configure your integration settings

With the connection live, you can now review your integration settings.

Configure visitor association

In your Eloqua integration settings in Qualified, click Configure Visitor Association. Eloqua opens with a form named Qualified Visitor Association Form. Save the form in Eloqua.

Qualified creates Eloqua contacts through the Eloqua API, and the API can't link a new contact to the visitor's earlier tracked activity on your website. After Qualified creates a contact, it submits this form to connect the new contact to that visit history.

• Visitor association is required if Qualified creates new Eloqua contacts.
• It's recommended for every Eloqua connection, even if you don't create contacts from Qualified. It doesn't affect anything else in your Eloqua account.

Note: The form may look incomplete in Eloqua. It's set up the way Qualified needs it, so don't edit it.

How visitor identification works

The primary benefit of this integration is identifying known Eloqua contacts in real-time. This works by reading the Eloqua tracking cookie that is already present in your contact's browser. When a visitor with this cookie lands on your website, Qualified instantly reads it and surfaces their contact data, enabling personalized engagement from the very first page view. This functionality relies on the first-party cookie support mentioned in the prerequisites.

Configure other settings

• Default push destination: Set Eloqua as your default destination to ensure that when reps "pounce" on anonymous visitors, they can effortlessly create new or update existing contacts in Eloqua.

• Eloqua fields: When you add or change contact fields in Eloqua, click the Update fields button here to sync those changes into Qualified, making them available in the Visitor 360.

Learn more about the Eloqua integration

See Creating contacts in Eloqua for how Qualified creates and updates Eloqua contacts.