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Today, we brought together customers, marketers, and builders who are already operating in the agentic marketing era—and showed exactly how they’re transforming their inbound motions into autonomous pipeline engines with Piper the AI SDR Agent. Check out the highlights from Piperfest ‘26 below, and how to access the recordings. 💡 The biggest takeaways1. The B2B website is being rebuilt around real conversations.Forms, delays, and disconnected follow-up are being replaced by real-time, personalized engagement. Buyers don’t want to wait, and with Piper the AI SDR Agent, they don’t have to.2. Multimodal is the new standard.Website chat is table stakes. The future is voice, video, and dynamic experiences that guide buyers in real time, just like a great SDR would.3. One continuous conversation across channels.The magic isn’t just what happens on the website, it’s what happens after. Piper the AI SDR Agent continues to engage in the inbox. Fully connected. Always personalized.4. Pipeline c
The latest Qualified release includes a series of groundbreaking enhancements that expand Piper the AI SDR Agent’s capabilities on the website and completely overhaul the B2B buying experience. Back in August, we announced PiperX: the world’s first AI SDR superagent designed to manage every stage of the inbound marketing funnel, operate across your most important marketing channels, and have face-to-face conversations on your website. Now, PiperX is here and generally available to qualifying customers. This exciting release includes a series of groundbreaking enhancements that expand Piper the AI SDR Agent’s capabilities on the website and completely overhaul the B2B buying experience. Gone are the days of static websites and generic, text-based chatbots. Now we have an AI SDR agent who can have intelligent, real-time, face-to-face conversations with your buyers. In the era of agentic marketing, this is the new way to engage buyers on the website and convert them into pipeline. In fact
Qualified introduces agentic product-led-growth (PLG), a whole new way to convert free trials into revenue at scale. Businesses built on a PLG motion have a massive base of free users but they struggle to turn these users into paying customers. Now, there’s one AI SDR superagent to nurture and convert these users into revenue. Whether it’s a self-serve model or sales-assisted, Piper the AI SDR Agent manages the entire trial experience, from sign-up to conversion. Traditional PLG was built for a world before AI.Businesses with a PLG model rely on free trial sign-ups and a near-perfect product experience; however, converting free trial users into paying customers is a challenge. Free trials lack effective onboarding, personalized nurture journeys are impossible to manage, and sales reps don’t know which leads to engage. Not only do these challenges create internal friction, they increase infrastructure costs for non-paying customers and leave revenue on the table. While a PLG model is u
Hey everyone,Sharing a great listen for this group. Our CMO, Maura Rivera, was a recent guest on "The Dave Gerhardt Show." The episode is "Why Marketing Is Back In The Driver Seat," and it’s packed with practical strategy for marketing leaders.They get right into the topics we're all navigating: How to use product launches as the "glue" for your marketing plan. Why outbound is not dead (and how it’s working for us right now). The big role events play in our GTM strategy. And of course, how agentic marketing is changing the game. It’s a great conversation, and Maura shares a ton of insight into how our team operates.Listen to the full episode here: https://youtu.be/4tew-Q89Fms?si=oql4YBGcoc9jnYYbThe points on outbound and events got me thinking. I’d love to get your take.As you plan for next year, what’s one GTM strategy you’re doubling down on, and one you’re cutting?Looking forward to hearing what’s working for you.Best, Dan
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