Great listen: Maura Rivera on GTM strategy & agentic marketingThought Leadership
Hey everyone,Sharing a great listen for this group. Our CMO, Maura Rivera, was a recent guest on "The Dave Gerhardt Show." The episode is "Why Marketing Is Back In The Driver Seat," and it’s packed with practical strategy for marketing leaders.They get right into the topics we're all navigating: How to use product launches as the "glue" for your marketing plan. Why outbound is not dead (and how it’s working for us right now). The big role events play in our GTM strategy. And of course, how agentic marketing is changing the game. It’s a great conversation, and Maura shares a ton of insight into how our team operates.Listen to the full episode here: https://youtu.be/4tew-Q89Fms?si=oql4YBGcoc9jnYYb
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