We're rolling out one of the biggest connections we've built yet: Piper the AI SDR agent now integrates with Data 360, Salesforce's unifying data layer across every Agentforce agent.
Disconnected data creates awkward moments for a lot of businesses: a sales rep calling someone who just filed a support ticket, a renewal offer landing in the inbox of an account that already churned, a cold outreach email arriving the same day a buyer is already on a call with a rep. Data 360 exists to close those gaps by unifying fragmented customer data into one profile that every system and every agent can draw on in real time, and now Piper is one of those agents.
Here's what that unlocks. Piper already knows your leads, contacts, accounts, and opportunities. With Data 360, she also sees past purchases, service history, marketing interactions, and more, giving her a full picture of a visitor's history before she ever says hello. That means sharper personalization, smarter routing, and more accurate qualification, right from the first few seconds of a conversation.
It goes both ways, too. Piper can push her own signals back into Data 360: buying intent, qualification outcomes, conversation summaries, so other agents know exactly who to follow up with and when, and with what context.
This is available now for customers on Enterprise and Ultimate plans. Reach out to your Success Architect to check availability for your org.
📚 Full how-to: Connecting the Data 360 Integration
Smarter routing, tighter agent handoffs, or something else entirely: tell us what you're most excited to try, or a use case you're already picturing, in the comments below.
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