Three releases landed in Piper Email this week. Together they change two things: when a campaign can start, and who picks the conversation up once a lead responds.
Two new ways to enroll a lead
The first one fires on silence. Pick a window of 3, 7, 14, 30 or 60 days, and when a lead crosses it with no site visits, conversations, form submissions, offer clicks, meetings booked or email engagement, your AI SDR agent records the activity and can enroll them in a re-engagement campaign. Any of those signals resets the clock.
Up to now every email trigger fired on something a lead did, which left the most obvious win-back moment:Â the one where someone goes quiet.
One thing worth knowing before you switch it on: it does not sweep up leads who are already cold. Only leads who newly cross your threshold will fire, so expect a steady daily trickle rather than one large batch on day one.
The second fires on a Qualified lead field change. If you stamp fields from conversations, the API or website activity, a campaign can now trigger the moment a value changes, with no round trip through Salesforce first.Â
One new way to share the work
Sending and handoffs can now be spread across several Qualified users or groups instead of landing on one fixed person. The sender is locked when a lead enrolls, so the thread keeps one name on it the whole way through. For handoffs, your agent copies the next eligible person in the queue and exits the lead from the campaign.
📚 Full how-tos:
- Setting Up Agentic Email Campaigns for the new triggers
- Activity Guides for setting up Lead Gone Cold
- Round-robin senders and handoffs for sharing sends and handoffs across a team
Tell us which one you are reaching for first. If it is the cold-lead trigger, what window are you starting with, and is that based on how long your sales cycle usually runs quiet?
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