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Piperfest 2026 Recap: The Future of the B2B Website is Here

  • March 31, 2026
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Kevin Lewis
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Today, we brought together customers, marketers, and builders who are already operating in the agentic marketing era—and showed exactly how they’re transforming their inbound motions into autonomous pipeline engines with Piper the AI SDR Agent. Check out the highlights from Piperfest ‘26 below, and how to access the recordings. 

💡 The biggest takeaways

1. The B2B website is being rebuilt around real conversations.

Forms, delays, and disconnected follow-up are being replaced by real-time, personalized engagement. Buyers don’t want to wait, and with Piper the AI SDR Agent, they don’t have to.

2. Multimodal is the new standard.

Website chat is table stakes. The future is voice, video, and dynamic experiences that guide buyers in real time, just like a great SDR would.

3. One continuous conversation across channels.

The magic isn’t just what happens on the website, it’s what happens after. Piper the AI SDR Agent continues to engage in the inbox. Fully connected. Always personalized.

4. Pipeline can be generated autonomously.

From first touch to booked meeting, Piper the AI SDR Agent is owning the inbound funnel, qualifying, following up, and collaborating with sales in real time.

 

As we showed in the live demo, Piper the AI SDR Agent can:

  • Engage buyers instantly
  • Personalize based on context and data
  • Guide them to the right content
  • Answer complex questions
  • Speak multiple languages
  • Qualify and book meetings
  • Follow up via email
  • And prep AEs with full context

🚀Learn from customers leading the way

We heard directly from customers who are already putting this into practice:

  • Pantheon transformed their website into an always-on pipeline engine, booking more meetings in 7 weeks than the entire previous quarter and driving higher-quality pipeline.
  • OfficeSpace launched a multimodal SDR agent that drove +105% conversions and +41% more meetings booked in the first week alone.
  • Cin7 created a dynamic, always-on inbound motion with +24% more meetings offered and 2X more meetings booked.
  • Octave delivered LLM-like buying experiences that increased engagement by +20% longer website sessions and improved pipeline quality.
  • SUSE reimagining the enterprise website as a place for real-time, personalized conversations that generate pipeline.

 

These teams aren’t experimenting. They’re operationalizing agentic marketing today.

🧠10 SDR agent plays to unlock pipeline fast

Here are 10 ways our customers have Piper the AI SDR Agent fully owning inbound.

This is a new operating model—a fundamental shift in how pipeline gets built. Piper the AI SDR Agent continuously engages, qualifies, and converts buyers across the website and inbox in one seamless, connected, multimodal motion.

 

  1. Event outreach
  2. Accelerating deal cycles
  3. Syncing with outbound
  4. Nurturing after content downloads
  5. Instant lead follow-up
  6. Account-based marketing at scale
  7. Customer expansion
  8. Deflecting time-wasters
  9. Engaging high-intent buyers
  10. Reviving dead leads

🛠️ From inspiration → execution

Piperfest wasn’t just about what’s possible, it was about steps you can take to transform your inbound motion today.

If you didn’t catch every session (or want to go deeper), the replays are packed with exactly what you need to get started:

  • A look at what’s coming next in the product, including the ability to design your own custom SDR agent avatar
  • How we did it at Qualified: our journey from chat → multimodal → owning the full inbound funnel
  • A first look at the agentic marketing report and what it means for your team
  • And a step-by-step walkthrough of how to train your AI SDR agent and launch multimodal on your site

🎥 Missed a session? Want to rewatch?

All sessions are now available on Q+ 👇

👉 Watch Piperfest 2026 on-demand