When entering text into the Qualified messenger, either as part of a rules-based chat experience or live chat with a visitor, Qualified supports simple markdown to format your text, include hyperlinks, and insert images.
Please note: Markdown is currently supported in most text-based actions in the workflow builder, and in the live chat console. Markdown is not supported in the Create a Custom Greeting action.
Text formatting
Italics
To make text italicized, surround your text with single asterisks.
I *really* need to have my text italicized
I really need to have my text italicized
Bold
To bold text, surround your text with double asterisks.
This is my **very important** text
This is my very important text
Bold italics
To put text in both bold and italics, combine the two above methods and surround your text with triple asterisks.
This is my ***most important text***
This is my most important text
Insert symbols
Line break
To enter a line break, press shift+enter.
Emojis
Qualified supports emojis entered from the keyboard on both Windows and Mac
To access emojis on a Mac: press ctrl+command+spacebar
To access emojis on Windows: press win+period
Hyperlinks
The Qualified Messenger will automatically detect links and format them so they can be clicked. However, if you’d like to hyperlink readable text, format the text in square brackets followed by the url in parentheses.
[Check out the Qualified Community!](university.qualified.com/community)
Images and GIFs
With markdown, you can embed images or GIFs directly in the Qualified messenger. The markdown for sending images is an exclamation point, followed by the alt text for the image (which will appear if the visitor hovers over the image with their mouse cursor) in square brackets, followed by the url where the image is hosted in parentheses.


Looking for the perfect GIF? www.giphy.com has a large library of publicly-hosted gifs that you can use to embed in your chats or messages!
Clickable images
By combining the syntax for hyperlinks and embedded images, you can create a clickable image that leads to a new URL. To do so, wrap the image markdown within the square brackets of hyperlink markdown.
[](destination_url)