Engaging Customers with AI Email

Join QSA Tom Aveling on Wednesday, January 28, 2026, from 10:00AM – 11:00AM PST for the advanced masterclass, Engaging Customers with AI Email.

This masterclass is designed for Qualified Admins and Customer Marketers who want to transform website intent into measurable expansion revenue. While many teams focus exclusively on net-new leads, your website is a goldmine of existing customer data that often goes untapped. This session solves the challenge of manually identifying cross-sell and upsell opportunities by using automation to bridge the gap between customer activity and outbound engagement.

In this session, we will explore an actionable framework for driving customer growth through automated outreach. We’ll cover:

• Intent Identification: How to surface customers showing high intent for new products or solutions based on specific website behavior and page views.
• Expansion Automation: Steps to configure AI Email campaigns that automatically trigger personalized outreach to generate cross-sell and upsell pipeline.
• Event Maximization: Best practices for using AI-driven email sequences to deliver targeted event invites and significantly boost attendance rates.

By the end of this session, you’ll be equipped to build an automated customer engagement engine that identifies high-intent behavior and triggers AI-powered emails to drive expansion pipeline and event success.