Integrating Qualified with 6sense allows you to leverage powerful firmographic and account-intent data directly on your website. By using 6sense’s industry-leading reverse IP lookup, you can instantly identify anonymous visitors, see which 6sense segments they belong to, and arm your sales team with the rich account intelligence they need to have smarter, more personalized conversations.
This guide will walk you through the connection and configuration process.
Prerequisites: Generate Your 6sense API Token
Before connecting in Qualified, you must first generate an API token in your 6sense account. Please ensure you have the necessary permissions to perform these actions.
- To generate your token, please follow the official 6sense documentation: Get Your API Token.
- While following their guide, ensure you complete these steps required for the Qualified integration:
- When prompted, select Qualified from the Integrations dropdown menu.
- After generating the token, copy the API Token to your clipboard.
- Before leaving the page, enable the Segments toggle and select the option "Segment ID + Name." This is crucial for pulling segment data into Qualified.
Step 1: Connect Your 6sense Account
With your API token copied from 6sense, you can now establish the connection in Qualified.
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In Qualified, navigate to Settings → Integrations → 6sense → Connection.
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Click Connect to 6sense.
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Paste the 6sense API token you copied in the previous step.
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Click Connect.
Step 2: Configure Your Integration Settings
After connecting your account, you can fine-tune the integration with these settings.
Set Your Confidence Level
This setting determines how strictly 6sense matches an IP address to a company, allowing you to balance the volume of matches with the accuracy of the data. We strongly recommend starting with Very High to ensure you are engaging with the highest quality, most accurate matches.
6sense gives each match a confidence rating of Low, Moderate, High or Very High. Each Qualified setting accepts a different range of those ratings.
| Confidence Level | Definition |
| Very High | Accepts only matches 6sense rates Very High. These IP addresses are typically offices and are the most reliable matches. |
| High | Accepts matches rated High or Very High. 6sense describes High matches as usually having an error rate below 20%. |
| All | Accepts every match 6sense returns, including Low and Moderate ratings. 6sense considers Low matches unreliable. |
Refreshing Your Connection After Plan Changes
Additional 6sense fields come from the Product Lines add-on in your 6sense account. If Product Lines isn't part of your current 6sense plan, enabling it may require an upgrade with 6sense.
With Product Lines enabled, 6sense provides these fields:
- [Company_Name] Buying Stage
- [Company_Name] Intent Score
- [Company_Name] Profile Fit
- [Company_Name] Profile Score
After you enable Product Lines, or make any other change to your 6sense plan, return to the 6sense connection page in Qualified and click Refresh to pull in the new fields.
Troubleshooting segment matching
If an experience that filters on a 6sense segment stops matching visitors, check the following.
- Segment visibility in 6sense. If your 6sense API is set to return only published segments, Qualified can filter only on those. Ask your 6sense admin to select All Active Segments under Settings → Segments in 6sense.
- Segment names. The segment names in your Qualified filters need to match the names in 6sense exactly. If a segment is renamed in 6sense, filters that use the old name may stop matching.
- Refresh after a rename. After renaming a segment in 6sense, return to the 6sense connection page in Qualified and click Refresh, then confirm your experience filters use the new segment name.
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