Connecting to Demandbase

Connecting Qualified with Demandbase helps you learn more about the people and companies visiting your website. Account identification can match anonymous website traffic to the companies behind it, so your team has more context about who’s visiting. Enrichment can add company and contact details for visitors who share their email address. When those details are available, Qualified can use them to pre-fill form fields, so visitors may need to enter less information.

There are two ways to use Demandbase with Qualified: through Demandbase access included with your Qualified plan, or by connecting a Demandbase account your company already has. You can use one option or the other, but not both.

Use Demandbase through your Qualified plan

If your Qualified plan includes Demandbase, you can turn on Account identification and Enrichment from your Demandbase settings in Qualified. You don’t need a separate Demandbase account or API key.

To make these changes, you need to be an admin with access to the Demandbase integration.

📝 Note: If you’ve been a Qualified customer since before July 2026, your account may use Clearbit Reveal and Clearbit Enrich instead of Demandbase. Your QSA can help when it’s time to move to Demandbase.

Turn on account identification

1. In Qualified, go to Settings → Integrations → Demandbase → Connection.
2. Click the Account Identification tab.
3. Turn on the Account Identification toggle.
4. Choose an Account Identification Confidence Level: Very High, High, or All.
5. Click Save.

The confidence level sets how certain a match needs to be before a company is identified. Higher levels return fewer matches with more certainty.

Turn on enrichment

Enrichment uses a visitor’s email address to add more details about that person and their company. Please note that since Enrichment is a Non-SFDC Application/Third Party Application, before you can use enrichment, an admin on your Qualified account needs to accept the Demandbase Master Subscription Agreement (MSA).

1. In Qualified, go to Settings → Integrations → Demandbase → Connection.
2. Click the Enrichment tab.
3. Open the linked Demandbase Master Subscription Agreement and review it.
4. Check the box to accept the agreement.
5. Click Save.

📝 Note: Qualified records which admin accepted the MSA and the date it was accepted. Account identification doesn’t require accepting the MSA.

Connect your own Demandbase account

If your company has its own Demandbase account, you can connect it to Qualified for account identification. This option uses your Demandbase account’s own setup, such as your categorizations and custom fields.

Before you begin: get your Demandbase API key

You’ll need your Demandbase server-side API key. Contact your Demandbase Customer Success Manager (CSM) and ask for a key for their v3 API, which is the version Qualified works with.

Connect your account to Qualified

1. In Qualified, go to Settings → Integrations → Demandbase → Connection.
2. Click Connect to Demandbase.
3. Paste your Demandbase server-side API key.
4. Click Connect.