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Connecting to Demandbase

  • June 5, 2025
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Kevin Lewis
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Integrating Qualified with Demandbase allows you to tap into your ABM intelligence to identify and understand the visitors on your website. By connecting your account, you can access your target account data and firmographic information based on a visitor's IP address, helping you roll out the red carpet for your most important prospects.

This guide will walk you through the simple connection process.

 

Prerequisite: Obtain Your Demandbase API Key

Before connecting, you will need your Demandbase server-side API key. Please contact your Demandbase Customer Success Manager (CSM) and specifically request a key for their v3 API to ensure compatibility with Qualified. 

 

Connect to Qualified

Once you have your server-side API key from your Demandbase contact, the final step is to add it to Qualified.

  1. In Qualified, navigate to Settings → Integrations → Demandbase → Connection.

  2. Click Connect to Demandbase.

  3. Paste the Demandbase server-side API Key you obtained.

  4. Click Connect.

 

Learn more about using ABM data in Qualified