From Booth to Booked Meetings with AI Email

Watch On-Demand: Join Senior QSA Shawn Gray (recorded live on Tuesday, February 24, 2026) for this Qualified Masterclass: From Booth to Booked Meetings with AI Email.

This masterclass is designed for Event Teams, Field Marketers, DemandGen and Marketing Ops professionals seeking a more efficient way to manage the high volume of engagement surrounding industry events. While events are critical for pipeline generation, manually engaging with every lead—both before and after the conference—often results in missed opportunities and delayed follow-ups.

In this session, we will introduce strategies to operationalize your event outreach using Qualified AI Email. We will cover the specific tactics needed to turn event lists into active conversations.

• Pre-Event Promotion: Strategies to use AI Email to drive booth traffic, book onsite meetings, and build anticipation before the event begins.
• Post-Event Follow-Up: Best practices for deploying Piper to immediately work lead lists, ensuring timely and personalized engagement while the event is fresh in prospects' minds.

By the end of this session, you’ll be equipped to build a repeatable, end-to-end event outreach process that ensures every lead is worked effectively, maximizing the return on your event investment.