Stop Guessing, Start Triggering: AI Email with Custom Activities

This masterclass has ended. Watch the recording on-demand!

Stop Guessing, Start Triggering: AI Email with Custom Activities.

This masterclass is designed for Qualified Admins who want to move beyond generic email campaigns and start triggering outreach based on real lead intent. Instead of sending the same message to everyone, Custom Activities let you teach your AI agent to recognize specific behaviors — like visiting the pricing page, browsing a competitor comparison, or mentioning an objection in chat — and respond with emails that speak directly to what that lead actually cares about.

During this 60-minute session, we will cover:

• What are Custom Activities: How website behaviors and chat interactions become intelligent email triggers that drive more relevant, personalized outreach.
• Setting Up Custom Activities: A walkthrough of how to configure criteria and messaging guidance so your agent knows what to look for and how to respond.
• Always-On Custom Activities: Persistent triggers based on ongoing behaviors, like visiting a product or pricing page.
• Time-Specific Custom Activities: Campaign- or event-aligned triggers, like a lead who keeps returning to an event page without registering.
• Live Q&A: Open floor to ask questions and work through your own use cases.

By the end of this session, you'll be able to identify the Custom Activities that make sense for your program and feel confident launching them.