Qualified Research Intent, powered by Bombora, tells you when companies are actively researching topics you choose. When you select topics that indicate interest in your products or services, their research levels are displayed in Signals account lists and the Account 360.
Selecting Research Intent topics
You can choose up to ten topics for Research Intent. We recommend adding the names of competitors or search keywords that frequently drive traffic to your website. You can also review a list of supported topics (XLS 1.2 MB).
To select which topics to monitor:
- Navigate to Settings → Signals → Research Intent.
- Enter and select a topic from the search bar.
- Repeat step 2 for up to ten topics. (If you try to add more than ten topics, an error message will appear. Click the X icon next to a topic to delete it, and then enter the new topic.)
- Click Save in the upper-right corner.
Research Intent will appear in your Account 360 within 24 hours from when you first select topics.
Once you configure the Research Intent topic list, we recommend not modifying it for at least one month. Research Intent is calculated once per week, so it takes time for Qualified to collect and present meaningful data.
Research Intent and Score
Research Score
The research score is a value between 0–100 and is calculated once every seven days. Our proprietary model takes into account if and how frequently topics were researched online over the previous several weeks.
For more details on the research score, click here.
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