Qualified Signals illuminates which target accounts have the highest purchase intent so your sales reps know where to focus their time. We present two types of proprietary buying interest data, Engagement Intent and Research Intent, in the Account 360 and account lists to equip your team.
Engagement Intent and Research Intent are complementary. Engagement Intent tells you how much an account interacted with your website and the Qualified messenger. Research Intent helps explain why visitors from that account are on your website in the first place.
Engagement Intent, Score, and Trend
We use first-party data to predict the buying interest of your target accounts. For more detail on this scoring, click here.
Customize page weights
Your company’s ideal customer profile is unique, so fine-tune Qualified Signals to provide more actionable insights. Qualified Admins can identify high intent and low intent pages to reflect an accounts’ engagement intent based on which pages they visit on your website.
Engagement Intent: High and Low-intent pages
Not all website visits are created the same; certain pages are stronger indicators of engagement intent than others. Pinpoint which pages on your website are more frequently viewed by prospects than a general audience, like your pricing and legal pages. Conversely, specify which ones are less important to prospects, like career or login pages.
When the engagement intent score is calculated, Signals credits more significance to the High-intent pages and ignores the Low-intent pages.
High-intent pages
To choose your high and low-intent pages:
- Click the Settings icon.
- Under Signals on the left, click Engagement Intent.
- Below High-intent Pages, use the drop-down menu to select contains or equals.
- Enter the page URL on the right.
- (Optional) If you want to add more pages, click the + icon for additional entries.
- Click Save.
Low-intent pages
To choose your high and low-intent pages:
- Click the Settings icon.
- Under Signals on the left, click Engagement Intent.
- Below Low-intent Pages, use the drop-down menu to select contains or equals.
- Enter the page URL on the right.
- (Optional) If you want to add more pages, click the + icon for additional entries.
- Click Save.
We recommend adding up to ten high-intent and ten low-intent pages for optimal data integrity.
You can select contains and enter a UTM parameter, rather than a full page URL. This can be worthwhile if, for example, you know that any visitor with a specific UTM should be valued higher.
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