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Automating visitor engagement with pounce

  • May 22, 2025
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Kevin Lewis
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Pounce is a proactive engagement feature designed to maximize SDR efficiency by automatically initiating conversations with website visitors. These settings control automated outreach and do not impact manual pouncing by human reps.

General pounce settings

General pounce settings apply to both AI SDR agent pounce, where Piper greets visitors directly, and auto pounce, where Qualified AI engages on behalf of human reps.

  1. Go to Settings → Agent Studio → Pounce  
  2. Select the Contents to include in the initial pounce message.
  3. Use the Example First Message Simulator to preview pounce variations.
  4. Click Regenerate to see different message variations.

 

 

Auto pounce settings

Auto pounce is an initial pounce greeting and secondary nudge message sent on behalf of an available rep.

  1. Go to Settings → Agent Studio → Pounce, and scroll to the Auto pounce section.
  2. Set Auto pounce exclusions based on:
    • Visitors who have already received a pounce.
    • Specific visitor segments.

 

  1. Configure the Auto pounce delay to time the first message appropriately.

 

  1. Configure Missed responses to customize how the messenger behaves when reps fail to respond in time.
    • Response time limit: Set the maximum time a rep has to respond before an automated fallback message is triggered.
    • Rep unavailable message: Define what visitors see if no rep responds within the set time limit.

 

If a rep fails to respond within the set time frame, they will be disabled for auto pounce and the visitor will receive the Rep unavailable message. The rep will have to re-enable themselves for auto pounces to be sent again on their behalf.

Enabling AI SDR agent pounce and auto pounce

Enabling AI SDR agent pounce

AI SDR agent pounce, where Piper greets visitors directly, is enabled within each experience where a Start AI SDR action starts the experience. 

  1. Navigate to Settings → Experiences → Automatic.
  2. Select or create an Experience where the Piper Pounce should be applied.
  3. Add the Start AI SDR step at the beginning of the Experience.
    • This step must be the first Conversation step in the experience.
  4. Within the AI SDR step, enable "Proactively greet this visitor."
    • If this setting is uneditable, remove any Conversation steps before Start AI SDR.
    • Optionally, select whether your AI SDR agent will offer relevant offers as part of their greeting or in the conversation.

Enabling auto pounce

Auto pounce, where Qualified AI engages on behalf of human reps, is enabled based on streams.  

  1. Navigate to Settings → Conversations → Streams.
  2. Within the individual stream settings, select ON for auto pounce, and Save

 

  1. Once streams are enabled, reps must:
    • Mark themselves as Available for chat.
    • Toggle Enable auto pounce in their individual settings.