Integrating Qualified with ZoomInfo brings B2B company and contact data to your website. The connection lets you identify and enrich anonymous visitors, alert your sales team to top prospects the moment they arrive, and give your team the context they need to engage your most valuable buyers.
This guide walks you through connecting your ZoomInfo account and what the connection includes.
Prerequisites
Any ZoomInfo account can connect to Qualified, including paid, freemium and trial accounts.
You can sign in to ZoomInfo with your password or through single sign-on (SSO).
Connect your ZoomInfo account
Qualified connects to ZoomInfo through ZoomInfo's own sign-in window. Qualified does not store your ZoomInfo password.
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In Qualified, navigate to Settings → Integrations → ZoomInfo → Connection.
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Click Connect.
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In the ZoomInfo sign-in window, sign in with your password or SSO and approve access for Qualified.
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When the connection page shows Connected, your account is ready to use.
If your organization connected ZoomInfo before October 2026, reconnect your account using these steps. Your existing ZoomInfo fields, routing rules and Salesforce mappings keep working after you reconnect.
What your connection includes
Every ZoomInfo connection includes access to both ZoomInfo services:
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Reverse IP identifies the company behind an anonymous visitor's IP address.
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Enrichment adds contact and company data for known visitors.
On the ZoomInfo connection page, use the toggles to turn on the services you want to use with Qualified.
To choose which ZoomInfo fields your reps see, go to Viewing enrichment data in Qualified.
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