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Configuring reusable experience blocks

  • May 5, 2025 1:35 PM UTC
  • Oct 14, 2026 4:19 PM UTC
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Kevin Lewis
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As you build your visitor experiences in Qualified, there will likely be steps that you find yourself using over and over - a set of qualification questions you ask your prospects, or a guided FAQ that helps top-of-funnel visitors learn more about your product. Rather than building these steps in every experience, blocks let you build them once, and run them in all of your experiences.

Creating a block

To create a new Block as a Qualified admin:

  1. Go to Settings → Experiences → Blocks.
  2. Click the  + Create block experience button at the top.
  3. Add a descriptive name in the Name this experience… field.
  4. Click the Save Block button in the top right corner.
  5. Build the experience flow by clicking the + Add Action button under the visitor criteria.

Note: Blocks cannot be run inside of other blocks; all other actions are available.

Using blocks in experiences

To use the blocks you’ve created, open an existing conversation experience. Once in the experience, create a new step and select the block option as shown below.

 

Once the experience has jumped to the block you designated, it will go through the block and return to the experience once the block has ended.

Note: Blocks cannot be used in experiences under the Offer a Meeting (fullscreen) action, often used in form and button experiences. 

End an experience from inside a block

When a block finishes, it returns the visitor to the experience that ran it, so a block can't end the experience on its own. To end the experience after a block, use a visitor field as a flag:

  1. Create a visitor field, such as End Experience.
  2. In the block, on any path that should end the experience, add a Set a value on a visitor field step that sets the field to True.
  3. In the experience, add a branch right after the block that checks the field. End the experience on the path where the field is True.
  4. Clear the field's value after the branch, so the next time the block runs it starts from a blank value.