Once you have connected Outreach to Qualified, you can track the activity your prospects are taking from emails sent via Outreach sequence.
Tracking links in emails
Send an email from your outbound platform after it’s connected to Qualified. Qualified will automatically attach URL parameters to the email’s links. The custom URLs allow Qualified to track clickthroughs and make them visible within Qualified.
To send an email that’s tracked by Qualified, add prospects to a sequence or send a one-off email from Outreach.
When you’re drafting the sequence or one-off email, click Add Link for Qualified to alter and track the links within your email:
To alternatively track links added via Outreach’s signature editor:
- Click Add Link and paste your link.
- Click Add HTML and enter custom HTML to create a hyperlink.
Emails sent from your personal email client or the Outreach Everywhere Chrome extension are not tracked by Qualified.
To test the integration, send yourself an email from Outreach with one of the methods above. Click a link within that message and check your Visitor 360 in Qualified for the clickthrough event.
View Outreach emails in Qualified
You can see when a clickthrough happened in the Live View and Account 360. A copy of the sent email is embedded and the blue line shows where the clicked link is located:
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