Customizing meeting types and confirmation emails

Qualified admins have full control over what types of meetings can be scheduled, and can customize the meeting invite and confirmation emails sent to attendees. This article covers setting up meeting types, routing options, and email customization, and managing cancellations and rescheduling.

Meeting types overview

Meeting types allow you to define the various kinds of meetings your visitors can schedule with your sales reps. Once a visitor schedules a meeting, Qualified sends them an invite email, which includes a link to the rep’s video conferencing tool. You can also customize the invite and reminder messages for each meeting type.

Once your meeting type settings are finalized, you can integrate it into any of the following experiences:

• Form or button experience with an Offer a meeting step
• Automatic or manual experience with an Offer a meeting step

By selecting the appropriate meeting type in the Offer a meeting step, Qualified will offer a meeting based on the settings outlined in the article below.

Create a new meeting type

To set up a new meeting type, follow these steps:

1. As an admin, go to Settings → Meetings → Meeting Types.
2. Click + Create new meeting type.

3. Enter a name for the meeting type. This name will only appear in Qualified for reps to see. The visitor will see the subject line you set up on the Messaging tab.

4. Click Save in the top-right corner.

Once created, configure the meeting type using its three tabs: Meeting Settings, Messaging, and Booking Questions.

Customize meeting settings

Each meeting type can be customized based on your business needs on the Meeting Settings tab.

Below are the options you can configure:

• Duration: Select the length of the meeting (e.g., 30 minutes, 1 hour).

• Minimum meeting notice: Set how far in advance a meeting can be scheduled, giving reps time to prepare. For example, if you set a 1-day notice and a visitor tries to schedule a meeting on a weekend, the earliest available time would be the next business day, plus the 1-day notice.

Reps can set their own “Minimum meeting notice” in their calendar settings, which can override the global meeting type settings. Qualified will respect the longer of the two.

• Booking restrictions:
  • Rolling date range: Set how far in advance meetings can be booked. The default is 4 weeks.

• Fixed date range: Define a specific date range and time zone when visitors can book meetings (e.g., only during a promotional period or an in-person event).
  • This is an in-person meeting: For an in-person meeting that takes place in a different time zone from your reps, select Fixed date range, then set the time zone and calendar availability for the location where the meeting happens. These values override the rep's own time zone and calendar availability, and visitors can’t change the time zone on the meeting booker.

• No-show reporting: Allow reps to mark no-show events for this meeting type when a prospect doesn't attend the meeting. This setting can override the org-wide setting configured in Meeting Settings. To learn more about no-show reporting, see Managing org-wide meeting settings.

• Meeting confirmation: Adds a confirmation step for visitors, which helps reduce spam bookings from fake accounts.

  To turn it on, select Require prospect to verify their email address, then choose which bookings need verification:

  • Require verification for meetings booked using any email domains
  • Require verification only for meetings booked by personal email domains

  When you turn this on for a meeting type:

  • The visitor books a meeting through the normal flow of choosing a time and entering their email.
  • Qualified places a temporary hold on the rep's calendar and directs the visitor to their email to accept the invitation.
  • The visitor confirms by clicking Yes on the RSVP in the invitation email, or by setting their attending status to Yes on the calendar event.
  • Once they confirm, the visitor receives a second email confirming the meeting is set.

  • If the visitor does not confirm in time, Qualified releases the calendar hold and updates the Salesforce event to show the meeting as canceled. Two timing values are configurable on the meeting type:

    • Time before canceling meeting: How long the visitor has to confirm before the meeting is canceled. The default is 1 hour.
    • Warning of meeting cancelation: When Qualified sends the visitor a reminder email if they haven’t confirmed yet, giving them a last chance to confirm. This time must be less than the time before canceling.

• Booking channels: Configure the channels through which reps can distribute this meeting.
  • Allow meeting booking via chat: Allow reps to offer this meeting type during live chat conversations.
  • Allow meeting booking via Live Booker: Allow reps to choose this meeting type while scheduling a meeting using the Live Booker.

• Booking limit: Limit visitors to one upcoming meeting per meeting type. Qualified applies the limit in two ways:
  • By visitor: A visitor who already has an upcoming meeting of this type sees a message with a link to reschedule it. This check doesn’t apply to meeting links, because each visit to a meeting link counts as a new visitor.
  • By email address: An email address that already has an upcoming meeting of this type can’t be used to book another one. Qualified emails the visitor a link to reschedule their existing meeting.

• Reschedule and cancel link: Allow visitors to reschedule or cancel their meeting with a link in the meeting invite. This setting is selected by default. If you turn it off, new invites no longer include the link, but links in invites already sent keep working.

Configure how meetings are routed: smart routing vs. round robin

Once the meeting type is created, you’ll need to configure how meetings are routed to the appropriate reps on the Meeting Settings tab.

Routing rules

Choose the set of routing rules to use to route this meeting type. Learn more in Configuring Meeting Routing Rules.

Smart routing

Smart routing ensures meetings are distributed fairly by focusing on the visitor’s preferred time first and then assigning reps based on availability and load.

How it works:

• Smart routing will display all routed reps’ availability to help the prospect find the most convenient time.
• Once a time is selected, the meeting is assigned to the next available rep to ensure an even distribution. Qualified selects the rep who has the fewest meetings booked in the last 30 days or since they were added to the user group.

Rep weights in smart routing (optional): Admins can assign weights to reps to control meeting distribution. By default, reps are assigned 100% weight, but you can increase or decrease this based on team needs. Example scenarios:

• Supporting a new rep: Assign a lower weight (e.g., 25%) to reps who are ramping up, so they receive fewer meetings as they acclimate.
• Rewarding high performers: Increase a top-performing rep’s weight to 200% to double their meeting load.
• Excluding reps: Set a rep’s weight to 0% if they are unavailable (e.g., on vacation).

Note: When you add or change a rep weight, Qualified resets the time window it uses to calculate the time-normalized number of meetings per rep.

Round robin

Round robin offers a single rep's availability at a time. The queue is ordered by who booked a meeting least recently, and it is tracked per meeting type. If a rep is unavailable, they are skipped and the next rep in the queue is selected. If a meeting is canceled, the rep who owned the meeting is returned to the front of the queue.

Round robin counts only meetings routed through Book with the following in the routing rules. Smart routing also counts meetings that weren’t routed, such as bookings through direct meeting links, chat offers for a specific rep, and the Live Booker’s I know who I want to book with option. Neither counts meetings routed to a Salesforce, Salesloft, or Outreach owner.

Admins can enable round robin absence handling to automatically skip reps who are out of the office for a defined minimum amount of days. Learn more about round robin absence handling in Managing org-wide meeting settings.

Smart routing is recommended over round robin for optimizing meetings around visitor availability.

Email confirmation and reminders

Admins can customize the email invites and reminders that visitors receive for each meeting type on the Messaging tab.

Customize the invite email

1. Click on Confirmation Email.

2. Update the subject line and body text of the invite email. The subject will appear as the meeting title for the visitor.

3. Add dynamic fields like the visitor's name or calendar event details by clicking into the email, then clicking the Lookup icon to select from the available options.

Set up reminder emails (optional)

Under the Reminder emails section, admins can edit existing reminder emails or create additional reminders. 

1. To edit an existing reminder email, click it in the list.

2. To create a new reminder email, click the + button to the right of Reminder Emails.

3. Select When to send the email from the available options.

4. Customize the subject line and body text of the email. Also, add dynamic fields by clicking into the email, then clicking the lookup icon to select from the available options.

A few rules govern reminders:

• Business days run Monday through Friday. A reminder set to 1 business day before a Monday meeting arrives on the previous Friday.
• To delete a reminder, hover over the reminder title and click the x.
• A meeting type can run with no reminders. Delete each reminder and save the meeting type.
• Each cadence can hold only one reminder. For example, you can’t send two emails 30 minutes before the meeting.

Add booking questions

Use the Booking Questions tab to ask visitors questions when they book this meeting type. For setup steps, see Gathering lead context with pre-meeting questions.

Enable meeting link sharing

Allow reps to share meeting links directly with prospects by enabling the following options on the Meeting Settings tab:

• Direct links: Reps can share a link that allows visitors to book a meeting specifically with themselves or others.

• Routed links: Allow reps to share links that follow the meeting’s routing rules (e.g., round robin). To limit who can share the routed link, select Display to only Admin users on the Meeting Links page. Only admins then see the routed link on the Meeting Links page.

To ask visitors questions before a routed link assigns a rep, see Configuring pre-routing questions for meeting links. To give an individual meeting link its own theme, see Configuring individual meeting link themes.

Add an internal description

In the same section of the Meeting Settings tab, add an internal Description for routed links, such as "Round Robin between AMER SDRs", to let reps know which routing rule applies.

Rep view

Add a visitor greeting

For direct and routed links, go to the Messaging tab and enter a title for the Greeting field and a subtitle for the Meeting Description. Both will be visible to the visitor when they click on a meeting link for this meeting type.

Once the visitor greeting has been added, admins can see a Visitor Preview below. 

Canceling and rescheduling meetings

When the reschedule and cancel link is included for a meeting type, visitors can cancel or reschedule from the link in their invitation and reminder emails. Canceling or rescheduling this way updates both the visitor's calendar and the rep's calendar.

Rescheduling offers the calendar of the rep the meeting was originally booked with. It does not run the routing rules again, which keeps the prospect from being passed between reps.